Koristna vsebina
Vsebinski marketing je izraz, ki ga zasledimo vse pogosteje. Živimo v svetu, kjer velika večina ljudi uporablja internet ter se pred skoraj vsakim nakupom tudi konkretno pozanimajo. Na to lahko odgovorimo z vsebinskim marketingom. Kaj točno pa je vsebinski marketing in zakaj ga potrebujete?
Vsebinski marketing je strateški marketinški pristop, pri katerem se osredotočamo na ustvarjanje vsebine, ki je koristna in relevantna.
Vsebino dosledno distribuiramo preko različnih kanalov k jasno določeni ciljni skupini, s pomočjo česa stremimo k ustvarjanju odnosov z ljudmi, se prikažemo v njihovih očeh kot strokovnjaki na svojem področju in jih nagovarjamo, da smo vredni zaupanja in sodelovanja/nakupa.
Tek na dolge proge z vsebinskim marketingom
Vsebinski marketing pripomore k boljšemu poslovanja predvsem na daljši rok. Če vam kdo reče, da vam bo vsebinski marketing pomagal do strašanskega napredka v enem mesecu, še ni izvajal poglobljen, namenski in načrtno izpeljan vsebinski marketing. Rezultati se začnejo kazati po nekaj mesecih, po nekje enem letu ali nekoliko manj pa je občutna razlika v napredku, katera se nato iz meseca v mesec samo še stopnjuje.
Naš način dela
Je vsebinski marketing pristop, ki bi se ga želeli posluževati? Naj vam povemo, da je proces dolgotrajen in ZELO koristen ter profitabilen ob ustreznem načrtovanju in pravilni izvedbi. Skupaj bomo prediskutirali, kaj so vaše želje in cilji, saj bomo na podlagi tega oblikovali dolgoročno strategijo, da bo vsebinski marketing v pravem pomenu besede.
To pomeni večjo izpostavljenost podjetja oz. blagovne znamke, večjo prepoznavnost, večje zaupanje strank in potencialnih strank, višje pozicije v spletnih iskalnikih, posledično tudi večjo obiskanost spletnih strani in višja stopnja konverzij in še bi lahko naštevali…
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